Venture client unit · Consumer Goods
Red Bull
Red Bull Ventures
Fuschl am See, Austria
About Red Bull
Austrian energy drink and media company founded in 1987, based in Fuschl am See.
How Red Bull works with startups
Red Bull Ventures is the CVC arm launched in 2025, investing early-stage across sport and human performance, supply chain, digital tech and sustainability; reported target around EUR 200m, with Sabrina Jones joining as head of investment from Bosch Ventures. Red Bull Basement is a separate competition for students and first-time founders, ending in a Silicon Valley final with a USD 100k equity-free prize.
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