JLR

Open Innovation Program / InMotion

Coventry, United Kingdom

About JLR

JLR is the proud creator of the Range Rover, Defender, Discovery and Jaguar brands. A British company and wholly owned subsidiary of Tata Motors, JLR is transforming to become an electrified, software-defined luxury business through its Reimagine strategy. Through Venture Clienting, JLR works with startups worldwide to identify, test and scale technologies that create measurable business value across engineering, manufacturing, supply chain, sustainability, software and customer experience.

How JLR works with startups

JLR's Venture Clienting programme was established in 2022 to accelerate the adoption of emerging technologies from startups. Operating through a global network spanning the UK, Silicon Valley, Israel, India and Brazil, the team connects startups directly with business challenges across the enterprise. We focus on solving real business problems through proof-of-concept projects designed to demonstrate measurable value. Where successful, startups are supported through commercial deployment and enterprise scale-up. To date, JLR has engaged thousands of startups and delivered collaborations across battery technology, artificial intelligence, software-defined vehicles, sustainability, advanced manufacturing, supply chain optimisation and customer experience.

Collaboration process

Start-up submission
Qualification call
Business stakeholder engagement
Discovery workshop
Use case definition
Proof of concept approval
Proof of concept delivery
Business value assessment
Commercial agreement
Scale-up decision
Enterprise deployment

Areas of interest

Artificial Intelligence & Agentic AI - Decision intelligence, AI copilots, autonomous agents, machine learning and predictive analytics that improve productivity and business performance.
Software Defined Vehicle - Software deployment, OTA updates, cyber security, observability, diagnostics, middleware and vehicle software management.
Battery Technology & Electrification - Battery analytics, battery health, charging optimisation, battery manufacturing, recycling and second-life applications.
Advanced Manufacturing - Robotics, computer vision, automation, predictive maintenance, digital work instructions and factory optimisation.
Supply Chain & Procurement - Supplier intelligence, risk management, planning, forecasting, procurement automation and logistics optimisation.
Sustainability & Circular Economy - Decarbonisation, traceability, materials innovation, recycling and resource efficiency.
Engineering Tools & Simulation - Digital engineering, model-based systems engineering, simulation, testing automation and engineering productivity.
Connected Vehicle & Data Platforms - Vehicle data analytics, predictive maintenance, edge computing and new digital products and services.
Customer Experience & Digital Commerce - Personalisation, digital ownership experiences, customer engagement and commerce platforms.
Future Mobility & New Business Models - Subscription services, mobility solutions, insurance innovation and adjacent revenue opportunities.

Open calls

No specific open calls currently. JLR continuously reviews startup solutions aligned to strategic priorities including AI, software-defined vehicles, electrification, sustainability, advanced manufacturing and supply chain transformation.

Message from the team

We partner with ambitious startups tackling real-world challenges across engineering, manufacturing, software, sustainability and the customer experience. When we find a strong fit, we provide direct access to business stakeholders, opportunities to prove value through live projects, and a pathway to scale successful solutions across JLR.

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