Connecting Food
Barilla partnered with Connecting Food to digitize the basil supply chain for its Pesto alla Genovese, with QR-code traceability for consumers.
Source: connecting-food.com
BarillaParma, ItalyOpen the interactive map Venture clienting unit · Consumer Goods
Barilla
Good Food Makers
Parma, Italy
About Barilla
Barilla Group is a food and nutrition company producing pasta, ready-made sauces, and bakery products.
How Barilla works with startups
Good Food Makers is Barilla Group’s open-innovation collaboration program, operated with Almacube. Selected startups and other innovative companies work with Barilla experts to adapt and test solutions to defined business challenges in a real operational setting. The 2026 edition offers a co-design and proof-of-concept phase, with a €10,000 contribution for invited participants to support travel and PoC delivery. Applications for that edition closed on 24 July 2026; consult the program website for subsequent opportunities.
Source: goodfoodmakers.it
Selected startup collaborations
These are selected publicly described collaborations, not a complete procurement record or a measure of spending.
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