mAy-I
Enables 80% autonomous showroom experience
May I's Mesh analytics platform reads visitor behaviour in Hyundai's Songpa daero showroom, where 80% of the customer experience now runs autonomously.
Source: blog.may-i.io
About Hyundai
Hyundai is a South Korean automotive manufacturer, part of Hyundai Motor Group, producing vehicles and mobility technology worldwide.
Source: hyundai.com
How Hyundai works with startups
ZER01NE combines corporate venture capital and open innovation, running since 2018 across four parts. Company Builder incubates ideas from Hyundai's own employees and has spun off 40 independent companies. The Accelerator connects external start-ups directly with Hyundai Motor Group teams, building a network of more than 180 start-up cohorts and 130 collaborative projects across 150 business units in 11 group affiliates. ZER01NE Fund and Hyundai CRADLE add direct investment, with Fund III opened in 2025 with $91m for early-stage start-ups.
Source: hyundai.com
Reported program details
- Since 2018
- 130 collaborative projects
Reported figures and terms may describe an earlier period. Confirm current availability with the team.
Selected startup collaborations
Yellow.ai
Chatbot drives about 1000 car sales
Yellow.ai's AI agent helped Hyundai Motor India sell around 1000 cars in CY2022 with a 40% lead to retail conversion rate and over 1 million campaign impressions.
Source: yellow.ai
Uncaged Innovations · 2025
Exploring plant based leather for interiors
Hyundai CRADLE is working with Uncaged Innovations to bring a plant based leather alternative into future vehicle interiors, aiming to cut related emissions by up to 95%.
Source: uncagedinnovations.com
Forciot · 2023
Development partnership for interior sensing technology
Hyundai and Forciot extended their collaboration to develop in cabin sensing solutions for steering wheels and seats, shown at the IAA fair in Munich in September 2023.
Source: www.forciot.com
These are selected publicly described collaborations, not a complete procurement record or a measure of spending.
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