The Unilever Foundry has scouted startups since 2014 through a pitch, pilot, partner model. Selected startups can receive $50,000 and run a pilot with one of Unilever's 400+ brands, with the strongest pilots leading to a longer partnership. Collaborations sourced through the Foundry have spanned AI-driven creative testing, talent marketplaces and sustainable packaging.
Black Swan's social listening ranked matcha the #3 emerging trend, and Lipton's ready-to-drink launch became category leader within five months, adding £11 million in incremental value.
Gloat's FLEX Experiences talent marketplace unlocked 700,000 working hours during the pandemic, staffing more than 3,000 projects with two thirds of opportunities going to female employees.
These are selected publicly described collaborations, not a complete procurement record or a measure of spending.
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