GlassDollar
Startup program · Consumer

Unilever

Unilever Foundry

London, United Kingdom

About Unilever

Unilever is a global consumer goods company headquartered in London and Rotterdam, with more than 400 brands across food, beauty and home care.

Source: unilever.com

How Unilever works with startups

The Unilever Foundry has scouted startups since 2014 through a pitch, pilot, partner model. Selected startups can receive $50,000 and run a pilot with one of Unilever's 400+ brands, with the strongest pilots leading to a longer partnership. Collaborations sourced through the Foundry have spanned AI-driven creative testing, talent marketplaces and sustainable packaging.

Source: unilever.com

Reported program details

Reported figures and terms may describe an earlier period. Confirm current availability with the team.

How to approach the team

  1. Pitch a concept
  2. Run a pilot with one brand
  3. Scale into a partnership

Source: unilever.com

Areas of interest

Selected startup collaborations

Black Swan · 2016

Matcha launch became category leader

Black Swan's social listening ranked matcha the #3 emerging trend, and Lipton's ready-to-drink launch became category leader within five months, adding £11 million in incremental value.

Source: blackswan.com

Gloat

Unlocked 700,000 hours of talent

Gloat's FLEX Experiences talent marketplace unlocked 700,000 working hours during the pandemic, staffing more than 3,000 projects with two thirds of opportunities going to female employees.

Source: resources.gloat.com

Pulpex · 2021

First paper-based detergent bottle debuts

Pulpex and Unilever developed the first paper-based laundry detergent bottle, launching on the OMO brand in Brazil with a European rollout planned.

Source: www.pulpex.com

Meridia

Improved smallholder data quality 70%

Meridia mapped 40,000 independent palm oil smallholders across Indonesia, improving data quality by 70 to 80%.

Source: www.meridia.land

These are selected publicly described collaborations, not a complete procurement record or a measure of spending.

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