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ASICSAnn Arbor, United StatesOpen the interactive map
Startup program · Consumer Goods

ASICS

Kenzen (ASICS Ventures pitch program)

Ann Arbor, United States

About ASICS

ASICS is a Japanese sportswear and athletic equipment company.

How ASICS works with startups

Kenzen is ASICS Ventures' annual startup pitch competition; six finalists pitch across four experience categories, with all finalists gaining direct access to the ASICS ecosystem. The grand-prize winner is prioritized for discussions on a commercial pilot with an ASICS business unit, with mentoring support from an external innovation partner.

Source: corp.asics.com

Areas of interest

Open calls

Kenzen 2026 applications open June 2, 2026, close July 30, 2026; finalists announced Aug 31, 2026; pitch event Oct 22, 2026

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