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Startup program · Consumer Goods

AB InBev

100+ Accelerator

Leuven, Belgium

About AB InBev

AB InBev is a Belgian-headquartered multinational brewing company, the world's largest beer producer by revenue, based in Leuven.

Source: 100accelerator.com

How AB InBev works with startups

The 100+ Accelerator launched in 2018 and is co-sponsored by six consumer goods companies, including AB InBev, Coca-Cola, Colgate-Palmolive, Danone, Mondelez and Unilever. It has run more than 240 startups through pilots across 40-plus countries, offering up to $100,000 per startup plus mentoring, access to the sponsors' supply chains and teams, and a closing Demo Day for investors.

Source: 100accelerator.com

Reported program details

Reported figures and terms may describe an earlier period. Confirm current availability with the team.

How to approach the team

  1. Application submission
  2. Review process
  3. Program participation
  4. Pilot implementation with funding
  5. Demo Day with investors

Source: 100accelerator.com

Areas of interest

Selected startup collaborations

Treasure Data

Unifies 90 million customer records

AB InBev used Treasure Data's CDP to unify 90 million consumer records from 2,000+ sources across 42 countries into one platform.

Source: www.treasuredata.com

DeepHow

Cuts brewery onboarding to four months

DeepHow's video training platform cut AB InBev onboarding time from 18 months to 4 months across 42 Asia Pacific breweries.

Source: deephow.com

FounderNest

Identifies over 3500 startups automatically

AB InBev used FounderNest to identify over 3,500 startups and send 2,000 outreach emails, replacing Crunchbase and CB Insights.

Source: www.foundernest.com

These are selected publicly described collaborations, not a complete procurement record or a measure of spending.

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