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Venture clienting unit · Automotive

Audi

Audi Startup Connect (formerly A4nXT venture clienting unit)

Ingolstadt, Germany

About Audi

Audi, part of Volkswagen Group: premium vehicles engineered in Ingolstadt, sold worldwide.

How Audi works with startups

Audi Startup Connect runs venture clienting at Audi: the company adopts startup solutions early as a customer, without taking equity. A five-stage pathway leads from scouting through a paid pilot purchase to adoption, and the entry bar is stated plainly: market-ready product, financially sound, a dedicated team.

Source: www.audi.com

Reported program details

Reported figures and terms may describe an earlier period. Confirm current availability with the team.

Collaboration process

  1. Scouting
  2. Review
  3. Pilot purchase
  4. Pilot project
  5. Adoption

Source: audi.com

Areas of interest

Selected startup collaborations

Toll payment pilot

Smooth sailing through toll stations

An Audi Startup Connect project on automated toll-station payments, published as a project story by Audi.

Source: audi.com

These are selected publicly described collaborations, not a complete procurement record or a measure of spending.

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