Vekst
Boosted ecommerce conversion rate fivefold
Vekst's digital strategy grew STIHL's impressions 200%, ecommerce conversion up to 500%, and exceeded sales targets by 79% while holding CPA and CPC steady.
Source: vekst.se
Venture client unit · Industrials & Manufacturing
STIHL
STIHL Ventures (Venture Clienting / STIHL Startup Access)
Waiblingen, Germany
About STIHL
STIHL: the world’s best-selling chainsaw brand, family-owned, building outdoor power equipment in Waiblingen since 1926.
Source: stihlventures.com
How STIHL works with startups
STIHL Startup Access is the group’s venture clienting program (run by STIHL Ventures, alongside a separate VC arm): departments and startups are matched around concrete business needs, with fair partnership agreements, help on IP and IT approval, and feedback within days rather than months.
Source: stihlventures.com
Reported program details
- Fair partnership, IP support
- Feedback within days
Reported figures and terms may describe an earlier period. Confirm current availability with the team.
How to approach the team
- Contact ventures team
- Internal need assessment
- First meeting + feedback
- Offer to purchasing
- PoC with fair agreements
Source: stihlventures.com
Areas of interest
- Smart forestry
- Efficiency in production, HR and marketing
Selected startup collaborations
Coyodo
Cuts technical drawing review time
STIHL uses Coyodo's Difference View and Difference Mask across four continents and inside SAP to quickly spot drawing changes, reducing review and approval time.
Source: coyodo.com
Ambassify
Centralized reseller content distribution platform
Ambassify's platform let STIHL coordinate content distribution to resellers, keep messaging consistent, and track partner engagement and reach.
Source: www.ambassify.com
These are selected publicly described collaborations, not a complete procurement record or a measure of spending.
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